I was checking out some winery websites and came across Livingston Cellars, an E & J Gallo Winery company.
It strikes me as odd that their website design is targeting a younger, more fun demographic when their wine labels are going for the exact opposite. There’s no continuity between the two.
Most people aren’t going to see the website. Their only exposure to Gallo’s marketing efforts will be in the wine aisle–through the label and packaging. If they are going for that younger demographic, they won’t succeed. So I’m curious what’s going on.
What do you think? Do you like the design on their website? Would you be more inclined to purchase the wine if it had a “fun” label on it, matching their website?
It looks like Facebook finally added the “Remember Me” feature to their login.
